It All Started When Josh & Ryan Met…

At An eCommerce Filter Company


This Was The “Stone Age” Of Ecommerce

We both came from solid business backgrounds with extensive experience. We met at a company that sold generic water and air filters to replace high-priced manufacture’s filters. Instead of paying $50 for a replacement filter, our customers paid half that for the generic version.

We Learned On-The-Job Which Levers To Pull To Produce Profit

We had intensive and significant responsibility for growing the company. Josh was employee number 10, and Ryan Iverson (my eventual partner) joined a little later. The company grew to over 100 employees, and the revenue grew from $3 million to $50 million in that time.

We Always Dreamed About Owning An eCommerce Business Together A Little “Side Hustle” Developed Into A Business

Ryan and Josh worked together and beat each other at racquetball for years.
The first business thing we did together (besides growing the filter business) was packing cork in the garage. LOL, Corks??? Yes, Used Wine Corks. We had a cork party on a table with literally millions of wine bottle corks. We repacked them into 50 packs, 100 packs, and 250 packs.

Together, we developed a powerfully productive model combining tech/operations with marketing. Two months later, in 2013, a business opportunity—Stakkers—came along, and we decided to buy it together.


Now We Had Our Own eCommerce Platform

Stakkers is a promotional products service company. You know logo merchandise, apparel, giveaways, tchotchkes, stuff with a company brand on it. The business already had warehousing and fulfillment capabilities. We folded the cork business into Stakkers, and were able to move out of the garage!

We Hired Ryan’s Sister Megan To  Run The Business

Stakkers Evolved Into Multiple Businesses Served By One Team

Ryan and Josh were still working full-time at the filter eCommerce company. Megan Iverson was looking for a challenge, and we trusted her. We hired her to run Stakkers, and the cork operation—and as we added them—any other businesses under the same roof. By the way, Megan was also at the cork party!

Megan is key to managing the day to day, and frees us to build revenue streams. There are few things as critical to consistent growth as trusted people and the team you work with. Golden!

Bright Ventures Companies Became Our Parent Company

Our concept developed into multiple eCommerce businesses under the umbrella of Bright Ventures. Our vision is a thriving entrepreneurial incubator that empowers ideas and individuals. We provide the tools and infrastructure to be successful.
Bright Ventures focuses on organic brand building and growth. Our strategy also includes asset acquisition for growth, plus strategic well-timed exits.

Side Hustle 2.0 - We Built and Grew A New Brand To $10M In Sales In Five Years, Then Exited.

In 2016, Josh also started an Amazon private label brand, Essential Values out of his garage. As the sales grew very quickly, we moved it into the warehouse to gain the support of the Stakkers team operationally. When Essential Values hit $150K a month in sales after about 18 months, Josh kissed his full-time job goodbye and went all in to build out the growth plan and hire Alex, Josh's brother to grind and scale up new product development. As a result of Alex and the team's efforts, that eCommerce brand was very successful, we grew it to $10M in annual sales by 2021 and later sold Essential Values in 2021 for a $10M exit.

The most important thing is that we perfected the model for growing an Amazon business. We developed that model at the filter company, and we proved its validity at Essential Values.

Rinse And Repeat—Grow Another Ecommerce Business And Sell It

In 2019, we bought another brand called Snipers Edge Hockey, Inc. It was a poorly-managed turnaround situation, and was profusely bleeding money. The company provides off-ice hockey training aids that make players better passers, shooters, and stick handlers.

We worked our magic to grow revenue and profit,and to efficiently manage expenses. We bought the business in 2019, and sold it two years later for 5X what we paid for it.

A Unique Synergy Of Talent

Stakkers cemented Ryan’s and Josh's partnership of strengths into a business model that could help others with the challenges we faced along the way.

  • Josh's “magic power” is the ability to see opportunity and make a profitable business from that opportunity.
  • Ryan’s superpower is to be able to organize a business, use technology to make it more efficient, and drive business value by making decisions using data and resource management.

Until...We formed BrandedSeller.com

The first full service eCommerce Management business that focuses on business value creation. We are ready to serve you and take your brand to new heights.

Megan Iverson

This Is Also The Story Of A Family Business

We didn’t start out to be a family business; it just evolved over time. Ryan’s sister, Megan has been with us since the cork party. She became our first employee in 2016. Her background in project management is a great fit to our team with her organizational and operational skills. Megan is a machine when it comes to cleaning up, organizing and systematizing, and operating our businesses.

Summary Of Experience

Bright Ventures —2013 to Present

Bright Ventures entrepreneurial organization/business incubator focuses on growth through organic brand building and/or asset acquisition.

As Our Company Keeps Growing, We Trust Family The Most

Josh’s brother, Alex came to an Amazon conference, and liked what he learned. He was spending his time researching new products, and finding and working with manufacturers. After a while, it became obvious that he’s great at product research.

We hired him to grow our businesses by finding new products, launching them, and selling them. Alex has been and continues to be directly responsible for significant growth of the companies we work with.

Summary Of Experience

Branded Seller.com—2021 to Present

Branded Seller is a company that provides done-for-you ecommerce management for 7-8 figure businesses. We focus on achieving large growth for your business that is sustainable and profitable.

Essential Values—March 2018 to 2021

Essential Values develops every day products that don’t break the bank. (Acquired by Elevate Brands in 2021)

Snipers Edge Hockey—2019 to 2021

SnipersEdgeHockey.com is the leading provider of hockey training aids in North America. Our mission is to help players at ANY level enhance their game and make them better passers, shooters and stick handlers.

Top Form Design—2021 to Present

Top Form Design (TFD) designs and manufacturers in the USA; HIGH-QUALITY, COST-EFFECTIVE fitness accessories that enhance the experience for indoor cyclists, runners, or rowers. 

Alex Dittrich

Josh Dittrich

Summary Of Experience

BrandedSeller.com—2021 to Present

Branded Seller is a company that provides done-for-you ecommerce management for 7-8 figure businesses. We focus on achieving large growth for your business that is sustainable and profitable.

Bright Ventures Companies—2015 to Present

Bright Ventures entrepreneurial organization/business incubator focuses on growth through organic brand building and/or asset acquisition.

Stakkers—2013 to Present

Growth Guy, Owner: Stakkers.com is a full-service eCommerce / 3PL / products distributor with over 30 years experience supporting the growing needs of large companies. We are a solutions provider who knows that the job doesn't end with filling your order. Our unique approach ensures your brand and reputation long outlasts you!

Snipers Edge Hockey—2019 to 2021

SnipersEdgeHockey.com is the leading provider of hockey training aids in North America. Our mission is to help players at ANY level enhance their game and make them better passers, shooters and stick handlers.

Top Form Design—2021 to Present

Top Form Design (TFD) designs and manufacturers in the USA; HIGH-QUALITY, COST-EFFECTIVE fitness accessories that enhance the experience for indoor cyclists, runners, or rowers. 

US Water Filters—2010 to 2017

US Water Filters Corporation is a manufacturer of leading after market filtration solutions in the water and air purification industries.

Summary Of Experience

Bright Ventures Companies—2020 To Present

Co-Founder, Chief Executive Officer

Bright Ventures entrepreneurial organization/business incubator focuses on growth through organic brand building and/or asset acquisition.

US Water Filters, Inc.—2013 to 2020

Chief Operations Officer

Responsible for leading Digital Marketing, Analytics, and Technology for a fast growth data driven Ecommerce business. Full P&L responsibility for all retail channels and technology investments. Create strategic roadmap for sustainable high profit growth. Built business intelligence engine that enabled the business to target and retain high value customers and provide visibility to make smart data informed decisions.

Mindware—2001 to 2013

General Manager IT & Operations

Crafted digital experience to capture over 60% of offline marketing efforts to the website. Created and developed systems and processes to rapidly scale a highly seasonal business with cost effective innovative solutions. Provided sourcing strategy for Mindware created toys and games that were the anchor for the strategy of the business.

Ryan Iverson

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Meet Josh—Ecommerce Trade Show Appearances

  • The Exit – Presented By Flippa – Jeremy Bell and Josh Dittrich

Where To Next?

Now you have an overview of how Branded Seller works to deliver results to clients. To learn the details of who we work with, click Who.